Entries by jeff

Persuasion through Public Speaking: Invention

This is the second of a series this month that examines persuasive leadership through public speaking. The president representing this trait is Abraham Lincoln, which can be viewed here. The previous article can be found here. In the last blog, we delved into the Five Canons of Rhetoric, considering how each plays an important role in […]

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Persuasive Leadership: Effective Communication

This is the last of a three-part series this month that focuses on leadership in persuasive communication through one-on-one interactions. The first article is here. The second article is here. In talking with human resource officers, COOs, CEOs and other corporate leaders about areas needing improvement within their organizations, communication almost always bubbles up. This need […]

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Persuasive Leadership: Relationships

This is the second of a three-part series this month that focuses on leadership in persuasive communication through one-on-one interactions. The first article is here. We talk about “building relationships” so often that it has become trite. It’s a catchy phrase that’s overused and misunderstood. Having said that, it’s still extremely valuable as you lead […]

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Persuasive Leadership: Trust

This is the first of a three-part series this month that focuses on leadership in persuasive communication through one-on-one relationships. Often, we mistakenly think that 1:1 persuasion is all about sharing our vision and taking whatever steps are necessary to get people on board, and moving along with us. The foundation for leading through 1:1 […]

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Keep It Simple

Keep It Simple This article is the third in a series to help empower you to find success in online marketing. You can read the first article here. You can read the second article here. Last week’s column unpacked the idea that your customers, or your target audience, whoever they might be, don’t really care […]

They Don’t Care About You

They Don’t Care About You This article is the second in a series to help empower you to find success in online marketing. You can read the first article here. In the last post, we walked through one of the first tips that you need to keep in mind while mass-marketing online: Write to the […]

Want to Improve your Mass Marketing Campaigns?

Want to improve your mass marketing campaigns? This article is the first in a series to help empower you to find success in online marketing. Who doesn’t want to improve the results of their email campaigns? We test subject lines, delivery times, click through rate — you name it. Yet we’re still not getting the […]