Entries by jeff

They Don’t Care About You

They Don’t Care About You This article is the second in a series to help empower you to find success in online marketing. You can read the first article here. In the last post, we walked through one of the first tips that you need to keep in mind while mass-marketing online: Write to the […]

Want to Improve your Mass Marketing Campaigns?

Want to improve your mass marketing campaigns? This article is the first in a series to help empower you to find success in online marketing. Who doesn’t want to improve the results of their email campaigns? We test subject lines, delivery times, click through rate — you name it. Yet we’re still not getting the […]

Trust (Part 3)

Trust (Part 3) 3. Be open and authentic I acknowledge that being open and authentic within the business community often raises eyebrows. Most of us have been trained to leave our personal self outside the door when we walk into the office. I disagree with that. But let me add this disclaimer (one you’ve heard […]

Trust (Part 2)

Trust (Part 2) — An Excerpt from Unleashing Your Superpower 1. Be consistent It takes multiple interactions for your audience to begin to get a feel for who you are. These could be F2F meetings, phone calls or social media communication. And you’ll need precise consistency for people to begin to fully understand you, know […]

Trust- Intro

Trust — An Excerpt from Unleashing Your Superpower “Trust has to be earned, and should come only after the passage of time.” – Arthur Ashe This is, perhaps, the most important chapter in this book. If you master every skill in every chapter but others don’t trust you, you won’t persuade. Period. Most people think […]

Remove all internal (or generally unknown) jargon

Remove Jargon — An Excerpt from Unleashing Your Superpower Remove all internal (or generally unknown) jargon We often communicate with insider language that isolates those who aren’t “in the know.” Perhaps it makes us feel smarter – a member of some inner circle – to use esoteric terms. But anytime there’s an inner circle, there […]

Ask what is crucial. Strike everything else.

Ask What is Crucial. Strike Everything Else. — An Excerpt from Unleashing Your Superpower “The ability to simplify means to eliminate the unnecessary so the necessary may speak.” – Hans Hoffman I vividly remember the first paper I submitted in graduate school. I was rather proud of it, actually. I put a lot of thought […]

Ask yourself; “What problem does this solve?”

“What Problem Does This Solve?” — An Excerpt from Unleashing Your Superpower Every human being has three fundamental areas of concern: money, relationships and health. Given all of life’s complexities, most all problems can be tossed into one of these buckets. Offering solutions to issues in one of those categories is a great way to […]

Crafting a Simple Message

“Crafting a Simple Message” — An Excerpt from Unleashing Your Superpower “If you can’t explain something simply, you don’t know enough about it.” – Albert Einstein Whether conveying a policy position, business concepts or the attributes of a product – whatever it is that you need to share in order to pull your audience along […]