The Attention Hijack: What Newsom’s Communication Experiment Reveals About Modern Political Strategy

How strategic mimicry is reshaping the rules of public discourse In the summer of 2025, California Governor Gavin Newsom launched what might be the most brazen communication experiment in modern politics. Faced with an antagonistic federal administration, Newsom didn’t just push back—he appropriated President Trump’s entire communication playbook. All-caps tweets, bombastic rhetoric, AI-generated memes featuring […]