Victory by Association: Episode 14 | Willis Turner
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Willis Turner, CAE CME CSE, is President of Old Clayburn Marketing & Management Services Inc, a full service association management firm. Willis serves as President & Chief Executive Officer of USA based Sales & Marketing Executives International, Inc. (SMEI), the only worldwide professional association for sales and marketing, founded in 1935. Under his leadership, SMEI has broadened its scope to establish operations in China, Europe, Mexico, Japan, Vietnam and the Middle East.
Willis is co-author of “42 Rules for Engaging Your Members Through Gamification”, the definitive guide for associations on this leading edge topic.