Trust (Part 3)

Trust (Part 3)

3. Be open and authentic

I acknowledge that being open and authentic within the business community often raises eyebrows. Most of us have been trained to leave our personal self outside the door when we walk into the office. I disagree with that.

But let me add this disclaimer (one you’ve heard from me before): Know your audience. Know to what extent they’re willing to “get real with you” — where the boundaries lie.

To the extent that your audience is willing to be open and authentic, I encourage you to respond to the full extent to which you’re comfortable. This authenticity will allow your audience to trust you more profoundly. Besides, you don’t want them wondering what you might be hiding.

4. Show confidence

Your audience will pick up on how you view yourself. If you lack confidence, they’ll know. And if you’re too confident, they’ll notice that too. Neither will serve you well. It’s important that you establish your expertise. But you certainly don’t want to do it in a boastful way. The trick is to frame your past success in terms of why it matters now. What role does it have to play in meeting your audience’s objectives?

Your confidence can be contagious. It’ll help build a mutual natural trust. You know what you’re doing and they’ll take note. And they’ll likely trust you. But you must also show an openness to continuing to learn.

As an expert in your field, if you can show your confidence along with a willingness to listen and grow, you’ll likely score big on the trust meter.

5. Be truthful

This sounds like a foregone conclusion, right? But, according to, human beings are lied to as many as 200 times a day.

In swearing-in ceremonies, you’ll likely hear this affirmation on something similar: “I promise to tell the truth, the whole truth, and nothing but the truth.” Being truly honest with your audience requires more than speaking simple truths. It requires giving them complete information. That may mean telling them things they don’t want to hear. That’s the whole truth.

Click here to see parts 1&2



Leave a Replay

Click here to buy a copy of my new book, Unleashing Your Superpower

Why persuasion communication if the only force you will ever need. 

VBA Terms and Conditions

I hereby grant to Jeff Tippett Enterprises, LLC (Victories By Association podcast) their subsidiaries, affiliates, agents, successors, and assigns the right and permission to record, use, publish, stream live, offer for sale, or otherwise distribute any audio or video interview with me. Such right and permission includes, but is not limited to, my name, recorded voice or video, photograph or likeness, biographical information, handouts or any material based upon or derived therefrom.

I understand that the Victories By Association podcast may, at its sole discretion, produce presentations or publications based in whole or in part upon audio interview (or any portions thereof) and/or a video or audio recordings or photographs of said interview, and that such media or transcripts may appear in print, online, or in any manner or media, including but not limited to promoting the podcast or streaming audio program.

I have no right of approval, no claim for compensation, and no claim (including, without limitation, claims based upon invasion of privacy, defamation, or right of publicity) arising out of or in connection with, any use, alteration, or use in any composite form hereunder.

I hereby warrant and represent that I have the right to enter into this agreement and to grant the rights granted to Victories By Association podcast herein. I agree that during the course of the interview I have not violated the rights of any third parties, including but not limited to copyrights, rights of privacy, trade secrets, and non-disclosure agreements, and that in the event of any breach of any of these warranties, that I will defend and hold the Victories By Association podcast harmless against any such claims.

This release shall be binding upon me and my heirs, legal representatives, and assigns.