Speaking

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62% of employees dislike their jobs because of communications issues.

Companies with poor communication practices are out performed by up to 3.5 times by companies investing in communications skills.

The number one reason teams fail is poor communication.

And at a personal level, the number one reason people divorce is because of communications issues.

So, imagine the change in productivity, effectiveness, and profits that can occur by helping people understand persuasive communications.

Award-winning author Brian Fetherstonhaugh, in speaking of the importance of transferable skills in today’s rapidly changing work environment while preparing for future trends, divulged this truth:

“Having strong and persuasive communications skills is an excellent trait for any job, whether you’re in sales or a political activist trying to win people over. No matter what, this is an essential skill for success.”
–The Long View

The keynotes and seminars below may be tailored to the specific needs of your audience. Regardless of the group, we all live or die based on our ability to persuade. And effective persuasive communications can transform individuals and organizations.
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Why Persuasive Communication Is the Only Force You Will Ever Need
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Format: Keynote

Based on his anticipated Fall 2018 book, “Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, Jeff Tippett advocates that we live or die based on our ability to persuade others.  However, most people don’t understand the necessary components of effective persuasion and often end up just manipulating others or simply failing getting them onboard.

Think about it: everyone needs to persuade. Whether you’re a CEO responsible to lead an organization and often navigate significant changes, a manager with direct responsibility for the performance of those you lead, a salesperson whose income is directly related to your ability to close the sale, or simply an individual hoping to live life with the company of a significant other—we all have to persuade. But how effective are you? And could you do a better job persuading and create better results for those around you?

So, how do you persuade them?

It’s not as daunting as it seems. This high-energy, concept-packed program unpacks persuasion by exploring the following:

  • How to simplify your message so users understand and get on board
  • How to help others find their win so you win
  • How to become a thought leader and industry expert garnering immediate credibility
  • How to properly position your message so people say yes  (loss aversion vs. prospect theory, asking vs. guessing, emotion vs. logic, persuasion vs. manipulation)
  • How to craft a call to action that users can’t resist

Jeff unlocks all of these secrets within the framework of his emotional story of adopting his youngest daughter from Haiti. With several near death experiences and failure compounding failure, he began a transformative journey of unmasking the keys to persuading others. And these new skills were exhibited only after Jeff addressed the internal struggles that were holding him back. With the life of this baby on the line, Jeff quickly learned that success couldn’t be built on his ability to complete a to-do list; success was only found in persuading others toward a common goal.

Even with the adoption completed, this heartwarming story is far from ending. Time has yet to fully reveal the butterfly effect of how this life will touch others. And Jeff encourages attendees to be cognizant of the potential for greater good that occurs when we all successfully master the art and science of persuasive communication.
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Everything You Need to Know to Close the Deal
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Persuasive Communications: 

Everything You Need to Know to Close the Deal

Format: Half/Full Day Seminar or Breakout

Based on his anticipated Fall 2018 book, “Unleashing Your Superpower: Why Persuasive Communications is the Only Force You Will Ever Need,” Jeff Tippett boldly declares that we live or die based on our ability to persuade others. No one understands this need more than people responsible for the sales goals of an organization.

Jeff shares all of these secrets within the framework of his emotional story of adopting his youngest daughter from Haiti. With several near-death experiences and failure compounding failure, he began a transformative journey of unmasking the keys to persuading others. And with the life of a precious baby on the line, Jeff quickly learned that success wasn’t built on his ability to complete a to-do list; victory is achieved by persuading others toward a common goal.

Understanding the necessary components of effective persuasion is crucial to success. Some have been trained in “sales” techniques that sound good–but they don’t work. And in reality, it’s not their fault; most training in persuasion is a gimmick or just a disguised form of manipulation. Manipulation never works in the bigger picture, and it doesn’t help develop long-term, loyal customers. And isn’t that the ultimate goal?

So, what does it take to transform us into excellent persuasive communicators? It’s not as daunting as it seems. This high-energy, concept-rich program unpacks persuasion by exploring the following:

  • How to simplify your message, so users understand and get on board
  • How to help others find their win, so you win
  • How to become a thought leader and industry expert to garner immediate credibility
  • How to accurately position your message, so people say ‘yes’ (loss aversion vs. prospect theory, asking vs. guessing, emotion vs. logic)
  • Why a non-binary instead of a binary approach could be your missing ingredient
  • How to craft a call to action that users can’t resist

Jeff shares his personal story and what he learned to help others transform their lives, and show them how decisions they make can have a butterfly effect and impact the lives of many for the greater good.

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Why Are You Leaving Your Strongest Asset on the Table?
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Format: Half Day Seminar or Breakout

Volatile. Unpredictable. Unsure.

You’ve probably heard people using these words when describing today’s political climate. In response to this unprecedented time, some groups are holding back in a ‘wait and see’ mode regarding their legislative action items. However, successful groups aren’t sitting still. Rather, they are evaluating the landscape and solidifying their legislative agendas–while engaging and growing their base of supporters. They are also finding success through their greatest asset: their people.

Designed for government relations experts, association executives, elected officials, advocacy groups, and anyone needing to use public opinion to find policy success, the seminar expands thinking and offers actionable solutions. This seminar will explore the following:

  • How to craft persuasive messaging that engages and motivates supporters
  • How to build masses of people for winning strength
  • How to select the perfect tools—like online petitions, emails, town halls, social media, patch through calls, etc.—to bolster the campaign
  • How to integrate campaigns into existing communications channels for maximum power and results

Bonus:

Did you know that facing a party of opposition could be one of your best opportunities for capacity building? We’ll unpack this truth in the seminar.
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Click here to buy a copy of my new book, Unleashing Your Superpower

Why persuasion communication if the only force you will ever need. 

VBA Terms and Conditions

I hereby grant to Jeff Tippett Enterprises, LLC (Victories By Association podcast) their subsidiaries, affiliates, agents, successors, and assigns the right and permission to record, use, publish, stream live, offer for sale, or otherwise distribute any audio or video interview with me. Such right and permission includes, but is not limited to, my name, recorded voice or video, photograph or likeness, biographical information, handouts or any material based upon or derived therefrom.

I understand that the Victories By Association podcast may, at its sole discretion, produce presentations or publications based in whole or in part upon audio interview (or any portions thereof) and/or a video or audio recordings or photographs of said interview, and that such media or transcripts may appear in print, online, or in any manner or media, including but not limited to promoting the podcast or streaming audio program.

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This release shall be binding upon me and my heirs, legal representatives, and assigns.