Perhaps driven by the upcoming release of my third book, I’ve had more and more people asking me how they, too, could use a book to share their story, their expertise and their worldview.
One person reached out to me after a group of speakers presented at an event. Her text read:
“I was the only one who people came up to after and said ‘I want to know more. I want to hear more. Your story was so moving.’ One man said to me, ‘I had to get tissues for your remarks; it touched me so much!’ Hearing all the people say this caused me to tell a few: ‘I’m writing a book,’ to which they all replied, ‘Let us know when it’s out!’”
What about you? Have you ever thought about how writing a book might change your life? If so, you’re not alone. Plenty of people say they’d like to write a book but wanting to write one and actually doing it are two very different propositions.
A few things probably cross your mind: Will people care? Do I really have a story to tell? Am I being an imposter? Do I even have the time?
There are probably just as many reasons you can devise against writing a book as there are in favor of the venture.
But those thoughts have likely kept your story from getting to people that need to hear it. But there are at least three reasons to stop listening to the voices telling you to stop and to pursue your dream of publishing a book.
When speaking on stage or leading breakout sessions at conferences, I advocate that each of us has a unique combination of skills, passions and uniqueness. Harnessed, these can catapult your status as an authority on your topic of expertise. As an industry expert, you will fast-track your ability to persuade other people. They will look to you as a guide and a trusted source, and that leads you to reason two.
Two, increased revenue.
This one is a no-brainer. There’s value in having a product you can sell. But that’s not the only source of revenue that comes from writing a book. If you are a speaker, a published book will help you significantly raise your fees. If you are a business owner, a book can lead to new and unexpected leads and more closed deals. And that’s just the beginning. Leading us to three.
Three, new opportunities.
I remember “back in the day” that I never attended a mixer without a pocketful of business cards. “Experts” advocated the value of being ready to follow up with people. For me, those days are over. Having a published book is the best calling card you could give a person. They’ll know you’re a serious person and will always think of you when they see the spine of the book in their shelf or laying on their desk.
You have a story, a voice and a perspective. And those can have a positive impact on the people around you. Just like tossing a rock into a lake, the ripples that follow from that book will be symbolic of the lives you impact. For many of them, you won’t ever know the impact you had.
Are you ready to commit and follow through? If so, I want to help you. I believe in you, and I want to help you impact the lives of others. I have a simple approach: sign up for my free, 30-day writing program. It includes a unique method of using social media to crowdsource the book. That means your followers will help you in the process, giving you ideas and holding you accountable during the process.