Authentic leadership may not strike you as a necessary category of persuasive leadership. Maybe it seems somewhat abstract, or perhaps too obvious to mention. But I think authenticity is a key element of persuasion. If your audience doesn’t accept that you’re coming from a place of authenticity, your efforts will likely fall flat. So, what …
Dwight D. Eisenhower led the United States in the decade following World War II. Through his leadership, the new superpower maintained its footing on the world stage as the realignment brought about by the war shifted the balance of power away from a number of nations and into a focus on the United States and …
So, you now know the building blocks for storytelling. It’s time to put that into action. You don’t want to come out on stage with a lackluster story; it needs to be compelling. Here’s how we move your story from decent to great. First, it starts with the hook. Do not, if you can help …
In keeping with the Greek theme, and advice from one philosopher in particular, this section will unpack Aristotle’s seven ways to tell a story. They are: Plot Character Theme Diction Melody Decor Spectacle Plot is the starting place, and it’s a logical point of entry. Broadly, the plot is the outline of the story being …
Persuasive Storytelling: Aristotle’s Seven Ways to Tell a Story Read More »
Storytelling is as old as time. Like many tools of rhetoric, we can trace its perfection back to the work of the Greeks. Let’s start with a familiar name: Aristotle. Aristotle mastered the process of storytelling by leveraging a familiar three-part process: ethos, logos and pathos, or, translated roughly to English, credibility, logic and emotion. …
Persuasive Storytelling: Ethos, logos and pathos Read More »
Few presidents knew how to capture the imagination of millions quite like Barack Obama. A lanky young man from Chicago, Obama became a star after giving a blockbuster speech at the 2004 Democratic Convention. He knew the power of storytelling, and his story was a special one. What’s key to remember about storytelling is that …
Presidential Persuasion: Barack Obama’s Storytelling Read More »
Sticky Message In thinking about how to make a sticky message, picture that last time you stepped in gum. The moment it happened, I doubt it registered. But as you continued to step forward, that sinking feeling sets in: there’s gum on your shoe. It sticks as you walk and you feel the tension between …
By this point, you’ve got your vision and are ready to change the world. But do you know how to communicate that vision to others, and how to get them to buy into the idea? Here’s a few ideas on how to do just that. First, make sure you actually know what your members and …
What holds you back? Is it fear? You might be afraid to embrace new technology, because you’re set in the old ways. Or maybe it’s uncertainty; uncertainty that you can handle the challenges ahead, or that the direction you’re heading is the right one. I understand that. Arianna Huffington puts it well: “We need to …
This is the first post in a series this month covering the use of technological innovation in persuasion and leadership. Perhaps no president is as well-known in popular culture as John F. Kennedy. Though he is remembered, perhaps primarily, because of his untimely death at the hand of an assassin, his rise to the highest …
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