News and Articles

Work-life flow: Don’t let anger with others ruin your creative energy

[av_textblock size=” font_color=” color=”] Over the weekend, something happened. Something that in the big scheme of life was trivial. Honestly, it really was no big deal. But for me it was real. And it was momentous. Someone close to me did something that hurt me and made me angry. Very angry. So angry that my …

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Online Petitions: Six messaging tips to help you win!

[av_textblock size=” font_color=” color=”] Imagine hundreds or even thousands of people helping you push policy changes—or stopping changes. Do you realize how much more effective you could be with them helping you? Well, people will help, but you have to find them and motivate them. To do this, online petitions could be one of your …

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Is Kindness The Best Way to Build Your Brand?

[av_textblock size=” font_color=” color=”] What is your brand? Is it your logo, your color palette or your trendy new office? At Targeted Persuasion, we know your brand is ultimately how the public perceives your organization. Logos, colors and spaces certainly play a part in that perceptions, but there’s one element of personal and organizational branding …

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Doing Good: Building your brand as you build relationships

[av_textblock size=” font_color=” color=”] One exciting shift for organizations and businesses is a drive to actively seek ways to give back to their community and make a meaningful impact. Groups are finding causes that line up with their goals and objectives, connecting with them to seek opportunities, and building their brand in the process. My …

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WHY YOUR GRASSROOTS CAMPAIGN ISN’T WORKING. And what to do about it.

[av_textblock size=” font_color=” color=”] When a grassroots campaign goes well, it can seem like everything’s going your way. You’re getting great engagement, stakeholders are taking notice and the client is happy. When your campaign struggles to get traction, however, it can seem like you’re swimming with your boots on. Luckily, there are three simple questions …

WHY YOUR GRASSROOTS CAMPAIGN ISN’T WORKING. And what to do about it. Read More »

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