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Profiles in Persuasion: President Lyndon B. Johnson

This is the first in a series of posts that will outline the persuasive tactics of ten presidents, focusing on a specific trait for each respective leader. Perhaps no former president exemplifies the power of one-on-one conversations than Lyndon Baines Johnson. Born in Stonewall, Texas in 1908, LBJ went from an impoverished and troubled childhood …

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Make It Sticky

“Make It Sticky” — An Excerpt from Unleashing Your Superpower “If they can’t repeat it, they didn’t get it.” — Sam Horn When I say to make sure your message is sticky, you’re probably scratching your head. How can messaging be sticky? Have you ever stepped in gum? We’ve all been there. You’re walking and …

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Jeff Tippett Named to Governor’s Institute Board of Directors

RALEIGH, N.C. (May 4, 2017) – Jeff Tippett has been named to the Board of Directors at the Governor’s Institute on Substance Abuse. Jeff is founder and partner of Raleigh-based public affairs firm, Targeted Persuasion. In addition, Jeff recently acquired Total Management, a curated speaker management firm for an elite group of the world’s most …

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Mindsets on Steroids: A Conversation with Dr. Tashni-Ann Dubroy

Mindsets on Steroids: A Conversation with Dr. Tashni-Ann Dubroy In my Mindsets on Steroids blog series, influential leaders share their secrets to help you win by finding your inner desire to change, ignite your passion, and instill life patterns. If what you were doing right now would get you there, you would already be there. Dr. Tashni-Ann Dubroy was named the 17th president …

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Mindsets on Steroids: A Conversation with Paul Meshanko

[av_textblock size=” font_color=” color=” av_uid=’av-7w17i’] In my Mindsets on Steroids blog series, influential leaders share their secrets to help you win by finding your inner desire to change, ignite your passion, and instill life patterns. If what you were doing right now would get you there, you would already be there. Paul Meshanko is the founder and CEO of Legacy Business Cultures, a leadership …

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Crafting a Simple Message: If You Lose Them, You Can’t Persuade Them

[av_textblock size=” font_color=” color=”] The following article is an abbreviated version of chapter one of my upcoming book. Look for announcements in the coming weeks on my website, newsletter and social media on how you can pick up your copy when it is released this summer! Crafting a Simple Message: If You Lose Them, You …

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Click here to buy a copy of my new book, Unleashing Your Superpower

Why persuasion communication if the only force you will ever need. 

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