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Persuasive Storytelling: Aristotle’s Seven Ways to Tell a Story

In keeping with the Greek theme, and advice from one philosopher in particular, this section will unpack Aristotle’s seven ways to tell a story. They …


Persuasive Storytelling: Ethos, logos and pathos

Storytelling is as old as time. Like many tools of rhetoric, we can trace its perfection back to the work of the Greeks. Let’s start …


Presidential Persuasion: Barack Obama’s Storytelling

Few presidents knew how to capture the imagination of millions quite like Barack Obama. A lanky young man from Chicago, Obama became a star after …


Persuasive Language: Make your message sticky

Sticky Message In thinking about how to make a sticky message, picture that last time you stepped in gum. The moment it happened, I doubt …

News and Articles

Persuasive Language: Capture Their Attention Early

It’s as simple as this: Ralph Waldo Emerson once said, “Sometimes a scream is better than a thesis.” In this fast-paced world, every second is …

News and Articles

Persuasive Language: Craft a Simple message

When we talk about language, it starts simply. Children don’t begin speaking complex sentences, but rather learn to piece together various sounds they hear from …

News and Articles

Profiles in persuasion: Franklin Delano Roosevelt

When we think about presidents that left their mark on the nation, few lists would go long before pointing to Franklin Delano Roosevelt. Born into …

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