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What is authenticity and authentic leadership?

Authentic leadership may not strike you as a necessary category of persuasive leadership. Maybe it seems somewhat abstract, or perhaps too obvious to mention. But …

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Authentic Leadership: Dwight Eisenhower

Dwight D. Eisenhower led the United States in the decade following World War II. Through his leadership, the new superpower maintained its footing on the …

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Persuasive Storytelling: Make It Compelling

So, you now know the building blocks for storytelling. It’s time to put that into action. You don’t want to come out on stage with …

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Persuasive Storytelling: Aristotle’s Seven Ways to Tell a Story

In keeping with the Greek theme, and advice from one philosopher in particular, this section will unpack Aristotle’s seven ways to tell a story. They …

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Persuasive Storytelling: Ethos, logos and pathos

Storytelling is as old as time. Like many tools of rhetoric, we can trace its perfection back to the work of the Greeks. Let’s start …

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Presidential Persuasion: Barack Obama’s Storytelling

Few presidents knew how to capture the imagination of millions quite like Barack Obama. A lanky young man from Chicago, Obama became a star after …

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Persuasive Language: Make your message sticky

Sticky Message In thinking about how to make a sticky message, picture that last time you stepped in gum. The moment it happened, I doubt …